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there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a high-risk environment where we end up
there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing...
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Oct 16, 2014
10/14
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BLOOMBERG
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. >> when they talk about the search engine optimization, that is an interesting thing. we heard about amazon and google comparing themselves as competitors. ebay spent a lot of money getting people to go to ebay. that has cost them a lot. >> that is going to cost them a lot. their guidance is something that will always be on their balance sheets. they mention the competitive landscape. they talked about how amazon is really trying to build their own platform, third-party platform, and how google is looking to do a lot with her google express platforms as well. they did not comment on where they believe they will be positioned in the future, but they did say they are not looking to refrain from spending when it comes to the seo part. >> you look at the operating margins there, you can see down 150 basis points year-over-year. think what that means for every company that has got a website, every company thinking about technology, let alone great tech companies like ebay, if they have to spend that much in cyber security. >> it's a really good point. at the end of the day,
. >> when they talk about the search engine optimization, that is an interesting thing. we heard about amazon and google comparing themselves as competitors. ebay spent a lot of money getting people to go to ebay. that has cost them a lot. >> that is going to cost them a lot. their guidance is something that will always be on their balance sheets. they mention the competitive landscape. they talked about how amazon is really trying to build their own platform, third-party platform,...
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Oct 15, 2014
10/14
by
BLOOMBERG
tv
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thehen they talk about search engine optimization, that is an interesting thing. amazon and google comparing themselves as competitors. ebay spent a lot of money getting people to go to ebay. that has cost them a lot. >> that is going to cost them a lot. their guidance is something that will always be on their balance sheets. they mention the competitive landscape. they talked about how amazon is really trying to build their own platform, third-party platform, and how google is looking to do a lot with her google express platforms as well. they did not comment on where they believe they will be positioned in the future, but they did say they are not looking to refrain from spending when it comes to the seo part. >> you look at the operating margins there, you can see down 150 basis points year-over-year. think what that means for every company that has got a website, every company thinking about technology, let alone great tech companies like ebay, if they have to spend that much in cyber security. >> it's a really good point. at the end of the day, if you look at
thehen they talk about search engine optimization, that is an interesting thing. amazon and google comparing themselves as competitors. ebay spent a lot of money getting people to go to ebay. that has cost them a lot. >> that is going to cost them a lot. their guidance is something that will always be on their balance sheets. they mention the competitive landscape. they talked about how amazon is really trying to build their own platform, third-party platform, and how google is looking to...
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Aug 29, 2018
08/18
by
ALJAZ
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engine optimization this is where agencies and thousands of companies and brands try to get their website to the top of that search page google doesn't like that so it deliberately changes the algorithm three times a year to make sure that there is no bias in the search so actually it's far from rigged but carol the algorithms in a beverage can they be hacked we've had social media has been hacked before to spread faith in a fake news as in the case of faith of the u.s. presidential election so could it happen. really can't be so much hacked because the out rhythms kept very secret but it can happen bias added to it by all the agencies in the brands looking to bias the search for their company when someone types in something they wanted to go to page one so again google actually make sure that can happen but it doesn't do it every every week or every day every three or four months that actually tweaks the algorithm so that can happen so actually no you can't hack google's plan and so it's a given that can the u.n. and u.s. administration actually do something about this as they say they'r
engine optimization this is where agencies and thousands of companies and brands try to get their website to the top of that search page google doesn't like that so it deliberately changes the algorithm three times a year to make sure that there is no bias in the search so actually it's far from rigged but carol the algorithms in a beverage can they be hacked we've had social media has been hacked before to spread faith in a fake news as in the case of faith of the u.s. presidential election so...
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Sep 23, 2018
09/18
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CSPAN2
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engine optimizing something or making a bogus documentary for photo shopping some outrageous tex on to some stock photo they found, and the internet teemed with collators of tweets, maker's memes, content farms, traffickers and panic and stereo type liars for hire. now, we all know this country has long been -- always been friendly to quacks and false accusers but the quacks and own the place now. the con game today is our national pastime. what has made all of this possible -- the underlying condition that making this possible is not a mystery. ... >> people will do anything and i mean anything to be one of the winners. >> you watch this and other programs online epic tv network. >> good morning. please take your seats. it's a good time to turn your cell phones off as we begin the program. i like to welcome everyone to this exciting session author series with stuart eizensta. i am eric, head of external relations at wells fargo and honor to be here today because i brought my three young boys and so excited for the session and
engine optimizing something or making a bogus documentary for photo shopping some outrageous tex on to some stock photo they found, and the internet teemed with collators of tweets, maker's memes, content farms, traffickers and panic and stereo type liars for hire. now, we all know this country has long been -- always been friendly to quacks and false accusers but the quacks and own the place now. the con game today is our national pastime. what has made all of this possible -- the underlying...
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Dec 10, 2013
12/13
by
BLOOMBERG
tv
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engine optimization as well. >> i cannot remember anything -- the last i purchase anything on groupon. can you? >> i have not purchased anything on groupon. >> we will be back in just a minute. ♪ >> live from bloomberg headquarters in new york, this is "market makers." >> welcome back to "market makers." i'm scarlet fu in for stephanie today. >> we have lots to cover including jim whitaker, the c.e.o. and chairman. >> the new c.e.o. at g.m. it hasn't been formally announced. >> it has been. we broke it earlier. >> it's not a bloomberg exclusive. these are the top business stories around the world. changes at the top. chip wilson steps down as chairman of lululemon. and portevan replaces christine day. lululemon had to recall from sheer yoga pants earlier. black fish criticizes sea world for the way performing whales are treated. three music acts have been canceled -- they canceled concerts at sea world park. willie nelson, heart and bare naked ladies. they call black fish a dishonest move. in johannesburg, leaders around the world joined with south africans to mark the life of nelso
engine optimization as well. >> i cannot remember anything -- the last i purchase anything on groupon. can you? >> i have not purchased anything on groupon. >> we will be back in just a minute. ♪ >> live from bloomberg headquarters in new york, this is "market makers." >> welcome back to "market makers." i'm scarlet fu in for stephanie today. >> we have lots to cover including jim whitaker, the c.e.o. and chairman. >> the new...
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Apr 18, 2014
04/14
by
ALJAZAM
tv
eye 118
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google changes the way it's search engine optimization works. we want to make sure we are as close to the top as possible. the question is how transparent is google being. they are usually pretty good, but therear lot of black boxes in there. >> have they been transparent enough when it comes to their acquisitions of things like drones, smart thermostats, which kind of has a lot of people scratching their heads. does that sort of breach trust in that ways with the public? >> it definitely raises doubt. when you're a big company like google and making an acquisition, you can't talk too much bit, going through the negotiation of trying to figure out how much to pay for the company. if you talk about it, that might make the acquisition more expensive. you can't talk about it after the acquisition, because you don't want to give up your competitive advantage. you don't want your competition to get there first. when you talk about google acquiring a drone company, that brings bad ideas of drones covering the skies and monitoring where we go. if googl
google changes the way it's search engine optimization works. we want to make sure we are as close to the top as possible. the question is how transparent is google being. they are usually pretty good, but therear lot of black boxes in there. >> have they been transparent enough when it comes to their acquisitions of things like drones, smart thermostats, which kind of has a lot of people scratching their heads. does that sort of breach trust in that ways with the public? >> it...